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The Advertised Mind - Erik Du Plessis - Paperback () » Bokklubben

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Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Help Centre. My Wishlist Sign In Join. Be the first to write a review.

PDF The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

Add to Wishlist. Ships in 7 to 10 business days. Link Either by signing into your account or linking your membership details before your order is placed. Description Table of Contents Product Details Click on the cover image above to read some pages of this book! Industry Reviews "Measurement of advertising effectiveness is in demand, and this book helps both creatives and accountants deal with it.

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The Advertised Mind

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Overview Advertisers, media planners and market researchers have been trying for many years to measure the effectiveness of advertising, and various research techniques have shown that different advertisements have widely differing success rates. Research by Erik du Plessis and his colleagues at Millward Brown has helped to show that the strongest factor in predicting success is whether the advertisement creates an emotional response in the target audience.

About the Author: Erik du Plessis is Chairman of Millward Brown South Africa and Visiting Professor at the Copenhagen Business School About the Author: Millward Brown is well known for its expertise in brand and advertising research and has pioneered many of the industry's most innovative research methodologies and techniques to assess and track advertising and brand performance.

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